Web

You are here: Home » Web

Resource Group AV using graphical ...

Marketing changes – new staff and new ideas. You will start to see a lot more poster and pictorial ads about Resource Group AV, based on events that we have produced some recently and some over the last few years.

The idea behind the pictures was decided upon as a way to let prospective clients see the range and scope of projects that Resource Group AV has previously done and what they can do in the future.

This weekend launched the graphic below on Facebook, Twitter and Linkedin. The picture was one of a series taken at Chicago All State Arena, and shows the most moving lights up to that time, with 800 movers over the stage and over the floor area of the arena.

Stephen Brown
Production Director
Tel: 863 701 2010

Resource Group AV call me grphic

Comments Off on Resource Group AV using graphical pictures Read more

Facebook and hashtags?

Resource Group AV | 

Is Facebook looking to produce its own version of the Twitter hashtag #fb?

Last week Facebook’s News Feed redesign is the most similar idea to Twitter feeds seen yet.

What makes the # hashtag so important is its valuable advertising monetization. For instance if you are following a hashtag about #lunch, then companies like Olive Garden could sell ads against anyone who searches for that hashtag, putting their restaurant promoted tweet in front of everyone. You know that’s how its done right?

Facebook can’t do that yet, but Graph Search by Facebook may be the start of making that connection through Friend Graph, essentially providing a new way to bring ads to users.

Wall Street Journal first reported the new trend and Mike Issac has verified this next move in the future plans of Facebook.

To read more on these details go to Mike Issac and WSJ

Steve Brown.

902 Comments Read more

Mercedes Benz Fashion Show

Mercedes Benz Fashion Show, NY.

I love this MBFS video with DL1961. Just for a few minutes look at the setting, the openness of the runway for the dancers and the models, the unobtrusive audio, two video cameras and an assortment of ground supported lighting to see how the designer transforms a simple building into a fashion show.

Sometimes its not the cost of the design that makes the event work, it is the uniqueness of the venue. This video so reminds me of the years I spent doing fashion shows in Europe in dealerships for Audio, Citroen and Renault where we would do exactly this – transform the dealership into a state of the art fashion show.

1,042 Comments Read more

Record your Life on video ...

How do you remember what is happening in your life with all the small, humorous, fascinating and even tragic events that happen to each of us every day?

For Cesar Kuriyama, the answer to that question was to record one second of every day for the rest of his life onto video and edit them all together, so that he can view what has happened and make changes in his life for he future.
Here is his story from TED talks.

1,023 Comments Read more

Filming a simple Web Video

Canon Camcorder

Filming a web video requires attention to the slightest detail.

1If you have never filmed a web video before, then you may only be concerned with how the video looks. While this is very important, there is something that you must pay attention to even more than how the video looks. If you have ever watched a web video, and the audio was off, either it was too quite or it didn’t match with what was happening on the screen, you probably stopped the video and went to another website.

This is because the audio of a web video is extremely important in getting your message across. But how do you ensure that your web video has great audio quality?

2The main step to having amazing audio with your web video is to make sure that you have all of the proper equipment. Now, this doesn’t mean that you have to go out and purchase a $500 boom microphone that motion pictures use, however, it does mean that you will need to have at least the basic equipment needed. Many people when they film a web video simply use the microphone that is located on their video camera. While this may be passable for more visually-focused web videos, many videos require a person to talk.

When you use the pre-installed microphone on your camera, you are going to get low-quality sound, and if it is windy outside, or if there is any type of background noise, your audio will be a mess. This is why having a decent hand-held microphone, or even better a lav mic that can clip onto the person speaking’ shirt or jacket is very important.

“audio of a web video is extremely important in getting your message across”

3The best sound is obviously going to come from the Lav attached close to the person speaking mouth. But if you want a video without the obviously black bumble bee being seen then there are alternative methods to get good audio. Just use a hand held as if you are a news reporter. If you are worried that holding a hand-held microphone will make your web video look “cheap,” here are a couple of ways to cheat the system. If you have more than one person helping you with your web video, simply allow the extra person to hold the microphone out of frame while you are speaking. This will ensure that you are clearly, and professionally, heard but you don’t have to worry about holding the microphone. However, if you do not have an extra person to hold the microphone, you can simply place the microphone close to you, but keeping it out of the shot. This method works best on up-close tight framed shot, like above the waist or “bust” shot.

Since the frame will be closer on you, you will not have to worry about the microphone showing up in the shot. If you are filming siting down, you can place the microphone on a table by you. Another great tip when sitting down and filming a tight frame, is to hold the microphone in your lap with it facing upwards, just don’t move your legs a lot!

This will let you have a shot that is focused on your mid-waist and up, as well as allowing the microphone to be close enough to your mouth to record the audio. Make sure that you speak louder than you normally do when the microphone is in your lap, however, don’t yell.

1,835 Comments Read more